Just as a widespread distribution network is critical to any book’s success, so too is proper publicity essential to the potential success of a book. Utilizing all aspects of mass media to spread the word about a new book is the end-goal of a publicity campaign. The utilization of press releases to get newspapers, websites and blogs to discuss the launch of a newly published book is key to this process. Each press release that is drafted by one of our in-house publicity agents is transmitted to thousands of media channels through the use of professional newswire services for maximum effectiveness.
Social media campaigns are also utilized by our publicity department in the hopes of attaining a viral response for a newly published book. News of your book release is posted instantaneously through our Twitter and Facebook accounts, and a customized web page about you and your book is created and placed on our website for maximum effectiveness.